Pick & Cheese: London’s First Cheese Conveyor Belt Restaurant

If it’s brie you’re looking for and you think cheese is way too damn gouda, we’ve got some news you’ll be pretty fondue to hear (yes, yes, we know those were all terribly…cheesy…Sorry, we’ll stop). 

The award-winning team behind The Cheese Truck and Camden’s The Cheese Bar has announced the launch of a new cheese-laden conveyor belt in Covent Garden.

Pick and Cheese Mathew

Pick & Cheese – the world’s first cheese conveyor belt – is due to open in September 2019. Mathew Carver’s (Founder of The Cheese Truck and World Cheese Awards judge) latest brainchild will give each guest a bespoke cheese experience. With a similar format to Yo!Sushi, plate after plate of small producer cheese will wind their way around the restaurant atop a 40 metre-long electronic belt, as diners follow Mathew’s suggested tasting flights, or simply help themselves to that day’s selection as it passes their table.

Pick & Cheese

With space for 38 cheese-lovers, visitors to Pick & Cheese can choose from over 25 different cheeses, along with a selection of British charcuterie. The cheese has all been sourced from UK-based farms and urban cheese-makers. Each one will be paired with an individual, chef-driven condiment, from Coolea with Hazelnut Brittle, to Fresh Ricotta with Sherry Cherries; and handmade ceramic plates will be colour-coded to reflect different prices.


Those who prefer their cheese melted, can also order from a handful of off-belt hot dishes, with The Cheese Truck’s classic gooey grilled cheese sandwiches making an appearance on the menu. A list of natural wines from Les Caves de Pyrene will be available, with unusual dessert options devised by Happy Endings.


Mathew says,

“We wanted to showcase British cheese at its best, while giving our customers the opportunity to hand-pick their cheese from our house list. We hope Pick & Cheese will make amazing produce even more accessible, and help change the perception of what a cheese and wine bar has to be!”

Pick & Cheese is due to open in September 2019.

Pick & Cheese, Seven Dials Market, Earlham St, London WC2H 9LX